Tuesday, 30 August 2011

The WILL HOPE LOVE online store has arrived!

We are excited to announce the arrival of our long-awaited online store. www.willhopelove.com officially launched yesterday with 58 stunning pieces being showcase in the opening range including 12 from red carpet favourite Aidan Mattox.

To celebrate were giving you 25% OFF & FREE SHIPPING, simply enter promo code WHL25 at the checkout hurry promotion expires on Sunday 18th September 2011.

Enjoy xx

Drop Dead Gorgeous Daily - Spring Event Picks

Our friends at dropdeadgorgeousdaily.com have just sent out a totally dedicated e-mail on behalf of Will Hope Love; with a guide for dressing for your spring events.

Here is your guide to dressing for all of those 'OMG I’ve got nothing to wear occasions', from glam weddings to Sunday brunches.

  1. A CHARITY BALL – Work the crowd at that upcoming charity ball in this stunning number with a hint of Carrie Bradshaw style.
    SHOP IT: Belted satin dress, $359.95, www.willhopelove.com.au

  2. BRUNCH WITH THE GIRLS – Embrace this seasons fling with block colours while enjoying a leisurely brunch.
    SHOP IT: Block banded dress, $199.95, www.willhopelove.com.au
  3. AFTER WORK DRINKS – Go from desk to bar with just a change of shoes in this shutter-pleat dress.
    SHOP IT: Shutter printy dress, $309.95, www.willhopelove.com.au

  4. GLAM WEDDING GUEST - This printed silk maxi will make an elegant entrance for a Spring wedding.
    SHOP IT: Print silk maxi, $449.95, willhopelove.com.au

  5. THIRD DATE: DINNER & DRINKS – Have him eating out of your palms in this stunning number.
    SHOP IT: Jewelled neck dress, $289.95, www.willhopelove.com.au
  6. A DAY AT THE RACES – There is nothing more Spring then a day track side, this gorgeous number is our pick for the colour and the ruffled shoulder strap.
    SHOP IT: Sunburst flower dress, $219.95, www.willhopelove.com.au

  7. YOUR BFF’S BIRTHDAY – Hit the town in style to celebrate your besties birthday in this glamorous sequenced number.
    SHOP IT: Beaded batwing dress, $399.95, www.willhopelove.com.au
Discover www.willhopelove.com.au today and make Spring dressing a breeze!

Sunday, 14 August 2011

Hailey Logan & Hailey Join Will Hope Love

We’ve just placed our first order for Hailey Logan & Hailey!! We will have a few pieces on www.willhopelove.com in September and will be building on the collection as we head into the party season.

The Hailey Logan & Hailey brand offers a collection of well-priced contemporary dresses; designed for the women who feels sexy in dresses, yet is still a girl at heart.

Described as playful and fashion savvy signatures of the Hailey Logan & Hailey collection are strapless, one-shoulder silhouettes, bright colours, detailed embellishments, bows and draping.


For a sneak peak check out http://haileyloganandhailey.com/

Sunday, 7 August 2011

Sneaky Preview

Our website is now in the final stages of completion. We can’t wait to be up and running and bringing you amazing celebrity inspired looks; however there are still a few things to perfect so until then here’s a sneaky preview at the new home page of Will Hope Love. Enjoy!

Monday, 1 August 2011

Fashion: The Un-glamorous Side

We are getting very close to our big reveal about 3 weeks in fact!! Which means it’s crunch time, putting the final touches on the collection, creating the content for the website (including some amazing promotions – just for you!), finalising our gorgeous packaging and organising photoshoot.

Sounds very la-dee-da when I tell my friends about my work week, although let me interrupt for you;
  • Putting the final touches on the collection, ie; chasing suppliers, unpacking boxes, checking off packing slips, hanging and steaming many many garments.
  • Creating the content for the website, ie; many late nights spent with photoshop and too many mornings with excel.
  • Finalising our gorgeous packaging, ie; following up suppliers, checking and reformatting artwork, feedback, samples, feedback & we are almost there!
  • Organising our photoshoot, ie;  more steaming, loading up the car, early morning shopping for high energy treats, unloading the car, more steaming, styling models.... 12 hours later, 120 outfits down, 350 images and a very tired although amazing team.
Stress levels are running high although it’s also super exciting to be getting near the finish line – which really is just the starting line.


To sum up here’s very un-glamorous pic of my car boot after the photoshoot...