Monday, 12 December 2011

NEUTRAL ZONE: Nudes won't meant to be boring

New Years Eve is fast approaching so we've put the Christmas shopping on hold to focus on our search for the ultimate NYE dress and of cause for the biggest party of the year we want to shine, which is why we are loving this neutral zone palette featuring embellished shimmering dress to party the night away in!

Embracing the motto nudes won't meant to be boring these pieces shine with details from all over beading to drapes and bows.
Shop the look, from left to right;

Will Hope Love on Lady Melbourne's Blog!

We can’t get enough of Lady Melbourne’s blog (lady knows how to work a dress!) so we are super excited to be featured on her blog and even more excited to be giving you the chance to score a $250 Will Hope Love gift voucher! Hurry entries close this Friday, 16th December. Just click on the link for details on how you can win! 

Here's a preview of Lady Melbourne in our Aidan Mattox sequence slit sleeve dress;

Sunday, 4 December 2011

Introducing Hailey Logan & Hailey

With the party season kicking off it was the perfect time to launch our newest brand Hailey Logan & Hailey.

The collection is perfect for the party season offering a range of well-priced contemporary dresses; designed for the lady who loves a sexy frock, yet is still a girl at heart.

Described as playful and fashion savvy the Hailey Logan & Hailey collection features on trend strapless and one-shoulder dresses in bright colours and with glamorous details such as embellishments, bows and draping all fun additions to the party!

Monday, 28 November 2011

Fan Questions: I'm pear-shape - what are some great dresses for my figure?

Being pear-shape isn't just narrow shoulders and large hips; it’s also a flat tummy and skinny arms! I lead with this as the most important thing when styling one’s self is to know your strengths once you know these you can shop for styles to enhance your beautiful and feminine curves. Here are my picks for working a pear-shape:

Angels are your savior, like this stunning asymmetrical one shoulder dress with a beautiful draped skirt, they are perfect for taking the focus away from your hips and drawing the eye to your neckline. Note neckline and skirt both create a diagonal line, narrowing and lengthening the body.

Will Hope Love One Shoulder Gown, $349.95  

Another great way of balancing out a pear-shape is to look for two tone dress, aim for a lighter colour on top and a darker colour on bottom. I love this style because the beaded and vertical v-neck really draw the eye up, it also has a perfect length finishing just below the knee to show off skinny ankles and calves.

Will Hope Love Beaded layer Dress, $289.95  

Really make an impact with bustier styles like this prom style party dress. The full a-line skirts in a stiff mesh fabric offsets the width of your hips, the cinched in waist and fitter bustier then show off your slender top.

Sunday, 20 November 2011

Fan Question: What's a great office Christmas party dress?

I suggest going all out for the Christmas party, this is definitely a time to overdress rather than under dress. Just make sure you consider the location and event theme, let this dictate your look and you’ll be creating a good impression.

For an exclusive event one needs an exclusive look, go for something bold, elegant and dramatic like this chiffon one shoulder gown, I love that the chiffon layers allow you to show off a little skin while remaining quiet demure.
Will Hope Love Flowing One Shoulder Gown, $499.95
Dance the night away in relaxed glamour! This slit sleeve all over sequence dress ad’s glamour and drama to your look without looking like a Christmas tree. The relaxed an effortless shape creates that I just stepped away from my desk and look this fabulous appearance we all want.
Will Hope Love Sequence Dress, $299.95 
For a day time event go for a ladylike look in this lace bateau neck dress, the short length is a little cheeky but balanced out by the ¾ length sleeves.
Will Hope Love Lace Dress, $199.95

Sunday, 13 November 2011

Fan Question: I always wear black but want to try wearing colour this summer. What can you recommend?

This week we’ve been helping one of our fans get more adventurous with colour after receiving this fan question: I always wear black but want to try wearing colour this summer. What can you recommend?

If there was ever a season to embrace colour Summer 11 is it, bold colours are currently painting the town, pink, red, blue & green – the bolder and more colour clashing the better. Although this is not a look for someone new to colour so I suggest easing yourself into the look.

Ease into colour with a navy classic; it’s only a few shades away from your safety zone and is a great way to build your confidence and graduate into a rainbow of colour!

 Will Hope Love Stretch satin dress, $189.95
So you’re comfortable in the natural zone, time to take it up a level and dive into prints, try this peacock print that uses a base of soft colours with bright highlights. Get ready for a wave of compliments that will make you want to bust out in even more colour.

Will Hope Love Silk Cocktail Dress, $289.95 
Feeling colour-tasic your now ready to embrace a pop colour, I suggest you keep pushing your boundaries and put it all out there in a block colour dress, like this aqua banded style; team with clashing bold hot pink accessories and you’ll be graduating from black in true colour-popping style.

Will Hope Love Block Colour Banded Dress, $199.95

If these looks still a little too much try adding a pop of colour to your fave LBD with a bold clutch and pump or coloured bold accessories, once to try you will never go back.

Enjoy & look fabulous,
Will Hope Love xx

Sunday, 6 November 2011

Fan Question: What can I wear to a summer wedding for under $200?

We recently where asked, what can I wear to a summer wedding for under $200? Here's our answer;

Its wedding season, which means a packed calendar and many dresses to be sourced, so sticking to a price point can be wise, following are our picks for under $200;

Perfect for a classic black-tie wedding this elegant black and white style features a dramatic ruffle collar and fitted design to create extra drama. Style this dress with a sophisticated up-do, bold lips and a statement shoe for maximum impact!

Will Hope Love Ruffle Collar Dress, $189.95  

For a modern wedding brighten up with this fashion forward one-shoulder party dress in this season hottest fuchsia hue. The embellished shoulder detail and cinched in waist are the perfect finishing touches. Add a little cardigan or wrap for the ceremony and with a change of shoes you will be ready to dance the night away.

Will Hope Love One Shoulder Party Dress, $199.95  

A summer garden wedding is all about uplifting colour and lively prints as captured in this silhouette print shift. Accessorise with a glam hair piece and wedges (grass sinking heels are a no-no!) for a stunning look. Oh and don’t forget the sunscreen. 

Now if I only knew how to gracefully answer the question, so when are you getting married?
Enjoy & look fabulous,
Will Hope Love xx

Wednesday, 19 October 2011

Will Hope Love in Madison Magazine

Will Hope Love are showcased in the new edition of Madison magazine on the Madison Essentials page.

Featuring our stunning new Aidan Mattox attention grabbing design featuring an all over embellishment and scooped neckline.  This piece is a standout for you next evening event.

Wednesday, 12 October 2011

LOVE PINK - Proudly Supporting the National Breast Cancer Foundation

In supporting of the National Breast Cancer Foundation Will Hope Love will be donating 10% of profits from the LOVE PINK collection. Click here to view the range.

Wednesday, 5 October 2011

Lauren Conrad's Twisted Updo

The arrival of event season not only means many gorgeous dresses to be found but many make-up and hair styles are also needed. It can get quite expensive to visit the hair dresser for every event which is why we loved and had to share this 'Hair How To' we came across from on Lauren Conrad's blog.


Tools you’ll need:
  • Curling iron (to prep the hair with waves)
  • Sectioning clips
  • Teasing comb or brush
  • Clear elastic rubber band
  • Bobby pins
  • Light to medium holding hairspray (to mist over at the end)

Images & direction from view for more detail.

Tuesday, 30 August 2011

The WILL HOPE LOVE online store has arrived!

We are excited to announce the arrival of our long-awaited online store. officially launched yesterday with 58 stunning pieces being showcase in the opening range including 12 from red carpet favourite Aidan Mattox.

To celebrate were giving you 25% OFF & FREE SHIPPING, simply enter promo code WHL25 at the checkout hurry promotion expires on Sunday 18th September 2011.

Enjoy xx

Drop Dead Gorgeous Daily - Spring Event Picks

Our friends at have just sent out a totally dedicated e-mail on behalf of Will Hope Love; with a guide for dressing for your spring events.

Here is your guide to dressing for all of those 'OMG I’ve got nothing to wear occasions', from glam weddings to Sunday brunches.

  1. A CHARITY BALL – Work the crowd at that upcoming charity ball in this stunning number with a hint of Carrie Bradshaw style.
    SHOP IT: Belted satin dress, $359.95,

  2. BRUNCH WITH THE GIRLS – Embrace this seasons fling with block colours while enjoying a leisurely brunch.
    SHOP IT: Block banded dress, $199.95,
  3. AFTER WORK DRINKS – Go from desk to bar with just a change of shoes in this shutter-pleat dress.
    SHOP IT: Shutter printy dress, $309.95,

  4. GLAM WEDDING GUEST - This printed silk maxi will make an elegant entrance for a Spring wedding.
    SHOP IT: Print silk maxi, $449.95,

  5. THIRD DATE: DINNER & DRINKS – Have him eating out of your palms in this stunning number.
    SHOP IT: Jewelled neck dress, $289.95,
  6. A DAY AT THE RACES – There is nothing more Spring then a day track side, this gorgeous number is our pick for the colour and the ruffled shoulder strap.
    SHOP IT: Sunburst flower dress, $219.95,

  7. YOUR BFF’S BIRTHDAY – Hit the town in style to celebrate your besties birthday in this glamorous sequenced number.
    SHOP IT: Beaded batwing dress, $399.95,
Discover today and make Spring dressing a breeze!

Sunday, 14 August 2011

Hailey Logan & Hailey Join Will Hope Love

We’ve just placed our first order for Hailey Logan & Hailey!! We will have a few pieces on in September and will be building on the collection as we head into the party season.

The Hailey Logan & Hailey brand offers a collection of well-priced contemporary dresses; designed for the women who feels sexy in dresses, yet is still a girl at heart.

Described as playful and fashion savvy signatures of the Hailey Logan & Hailey collection are strapless, one-shoulder silhouettes, bright colours, detailed embellishments, bows and draping.

For a sneak peak check out

Sunday, 7 August 2011

Sneaky Preview

Our website is now in the final stages of completion. We can’t wait to be up and running and bringing you amazing celebrity inspired looks; however there are still a few things to perfect so until then here’s a sneaky preview at the new home page of Will Hope Love. Enjoy!

Monday, 1 August 2011

Fashion: The Un-glamorous Side

We are getting very close to our big reveal about 3 weeks in fact!! Which means it’s crunch time, putting the final touches on the collection, creating the content for the website (including some amazing promotions – just for you!), finalising our gorgeous packaging and organising photoshoot.

Sounds very la-dee-da when I tell my friends about my work week, although let me interrupt for you;
  • Putting the final touches on the collection, ie; chasing suppliers, unpacking boxes, checking off packing slips, hanging and steaming many many garments.
  • Creating the content for the website, ie; many late nights spent with photoshop and too many mornings with excel.
  • Finalising our gorgeous packaging, ie; following up suppliers, checking and reformatting artwork, feedback, samples, feedback & we are almost there!
  • Organising our photoshoot, ie;  more steaming, loading up the car, early morning shopping for high energy treats, unloading the car, more steaming, styling models.... 12 hours later, 120 outfits down, 350 images and a very tired although amazing team.
Stress levels are running high although it’s also super exciting to be getting near the finish line – which really is just the starting line.

To sum up here’s very un-glamorous pic of my car boot after the photoshoot...

Wednesday, 20 July 2011

Summer's New LBD....

This summer the LBD has taken a twist, shape shifting the LBD of Summer 11 is the LITTLE BANDAGE DRESS.
For a effortless high glamour look the LITTLE BANDAGE DRESS goes the distance taking you from the races to your bestfriend’s wedding, the LBD will have all your events covered.
A multi layered number, the LBD is also refereed to as the shutter dress this style is form fitting yet the magic of the layers transform to create a faltering smooth shape.
From classic tones, pop colours and clashing prints this style is on the radar. Here's is a preview of one of the styles we have coming your way, when we launch our online store next month.

Thursday, 14 July 2011

Taylor Swift in Aidan Mattox!

We are counting down the days until our launch and getting even more excited by the amazing celebrity endorsements the brands were bring your way are getting.

The latest is the stunning Ms Taylor Swift looking gorgeous in her new Covergirl commercial in a Aidan Mattox one shoulder black sequence number.

We want one for our next event!!

Friday, 17 June 2011

The Will Hope Love Look

Get to know the Will Hope Love look a little more with this mood broad showing the style of dresses we have coming your way.

Did someone say GLAMOUR!!

Sunday, 5 June 2011

Aidan Mattox Exclusive to Will Hope Love!

We've just confirmed that we will be the first retailer bringing the Aidan Mattox range to Australian shores, get ready for true Hollywood glamour!!!

Aidan Mattox creates luxurious dresses for social occasion, red-carpet, celebrity events and formal wear. The collection was launched in 2004 to rave reviews and has been embraced by celebrities such as Hayden Panettierre, Kiera Knightley, Leighton Meester, Paulina Porizhova, and Portia DeRossi.

Aidan Mattox is one of the top performing dress collections in fine department stores and multi-brand stores including Neiman Marcus, Saks Fifth Avenue, Bloomingdales and Nordstrom’s and will soon be accessible to you.

To get a preview of the collection visit

Here are three of the Aidan Mattox pieces that are featured in our August launch collection.

First Look: The Will Hope Love Collection

We are busily putting together our collection and lookbook for the upcoming launch of the Will Hope Love online store.
Here is your first look at three stunning dresses that will feature in our launch collection.

The Show Stopper! Stretch Taffeta Dress, $339.95

Knit Jersey Cut Out Dress, $199.95

Soft Mesh Dress with Beaded Neckline, $339.95

Sunday, 29 May 2011

Will Hope Love Coming Soon...

Will Hope Love’s online store will open in August 2011 bringing you stunning looks that ensure you feel and look amazing at all your social events!
The Will Hope Love collection will feature chic cocktail dresses as well as dramatic floor-length gowns, all with alluring high fashion details. The luxurious collection will also include chic separates and accessories meeting all your social occasion needs.
The look is sexy, modern and glamorous allowing you to capture the styles being embraced by celebrities and fashion editors.
Our ready to wear collection will include a size range of 8 to 20. All designed in rich fabrics with amazing finishing; for women seeking a feminine and beautiful silhouette.
Through our blog we look forward to giving you an inside look into all things Will Hope Love, from exclusive offers, range preview’s and over course our fave red carpet style!
We hope you love our blog and look forward to sharing your WILL, HOPE’S and LOVE’S.